Nintendo isn't throwing in the towel on mobile just yet

August 15th, 2020, 00:11 Posted By: wraggster

Despite a seeming wane in interest in its mobile business, Nintendo is telling shareholders at least that it's not out of the arena just yet.
In the business overview and long-term corporate business strategy section of the company's annual report, Nintendo devotes a notable amount of ink to its mobile business, specifically referring to it as one of the company's "target areas" for expanding access to Nintendo IP beyond its core video game platform business.
"We will continue to expand the number of people who have access to Nintendo IP in areas other than the dedicated video game platform business," the report reads. "The mobile business is one of these target areas. We aim for expanding the scope of our business by creating opportunities for consumers to encounter Nintendo IP through smart devices, which have built an extensive installed base worldwide.
"In addition to the above, for the IP expansion business, we will increase the use of Nintendo characters in different areas through collaborations with our corporate partners, including theme park projects, film, and merchandising. By doing so, we intend to increase opportunities for consumers to see Nintendo IP in their everyday lives and enhance the value of Nintendo IP, the source of our competitive strength."
Earlier this year, Nintendo president Shuntaro Furukawa appeared to be cooling on mobile interest, with Bloomberg reporting him as saying that Nintendo was "not necessarily looking to continue releasing many new applications for the mobile market."

https://www.gamesindustry.biz/articl...obile-just-yet

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